Which are the three categories used to persuade an audience?

• A. Rhetorical devices
• B. Ethos, Pathos, Logos
• C. Narration
• D. Arguments

Answer: (B)

Persuasion in speaking and writing relies on three appeals that connect with an audience: ethos, pathos, and logos. Ethos is about credibility—showing you are trustworthy and knowledgeable so listeners feel they can rely on you. Pathos speaks to emotions—using stories, vivid details, or values to move people and make them care about the issue. Logos relies on logic—presenting clear reasons, evidence, and data to make the argument feel sound. When a speaker combines these three, they establish who they are, appeal to what people care about emotionally, and back up their point with rational support. That combination is why this is the best answer. Other terms describe techniques or parts of persuasion but don’t name the three fundamental modes of persuasion they’re built on.